The development of the building materials and home furnishing industry is inseparable from the lives of the people. After years of precipitation and accumulation, my country's building materials and home furnishing industry has shown a certain degree of industrial scale and mature service system.
In 2020, the sales of my country's home furnishing building materials industry have experienced a serious decline, and looking at the coming 2021, my country's home building materials and home furnishing industry have experienced a relatively obvious bottoming out. Cumulative sales from January to August reached 668.80 billion yuan, a year-on-year increase of 61%. With the support of relevant policies and the gradual stabilization of the external market environment, the prosperity index of the national building materials and home furnishing industry in August this year was 125.76 points, a year-on-year increase of 23.83 and a month-on-month increase of 4.92.
With the continuous advancement of my country's urbanization process and the increasing demand for residential consumption, driven by policy dividends, the next 2022 will further undertake the good momentum of this year, and the building materials and home furnishing industry still has certain room for growth.
In the second half of this year, affected by raw material price adjustments, dual energy consumption control, and supply-demand relations, my country's building materials and home furnishing market has seen a wave of relatively strong price increases. It can be seen that a new round of capitalization reform will sweep building materials In the home furnishing industry, with the changes in market dynamics and the introduction of national control measures in the future, the industry growth rate will decline to some extent, but the building materials and home furnishing industry will continue the upward trend this year in 2022.
Green and environmental protection, stand at the forefront of the times and look at home
For distributors in the building materials and home furnishing industry, pressure and challenges coexist in the new year. In order to ensure that the sales strategy is consistent with the development prospects of the building materials and home furnishing industry and the market, dealers are required to adapt with a more comprehensive strategic plan. In the new wave of change, the concept of green home furnishing will become a major topic. The introduction of the national environmental protection policy has fully demonstrated this point. Industrial chain to integrate high-quality marketing elements.
Technological intelligence to meet the needs of consumer scenarios
With the diversification of consumption and the trend of younger consumer groups, under the influence of new technological forces, a more intelligent supply integration service system will be formed, and a new distribution strategy that focuses on scene aesthetics and atmosphere aesthetics will become the industry in the new year. The overall trend of development.
In 2022, the development of the building materials and home furnishing industry is diversified, which requires integrated marketing methods to enhance the company's own radiation breadth and depth, and then promote the common development of the entire industry. Therefore, the future of my country's building materials and home furnishing industry can be expected.