On October 15, the Ministry of Commerce's Circulation Industry Development Department approved the project and the China Building Materials Circulation Association compiled and released information showing that the National Building Materials and Home Furnishings Prosperity Index BHI was 104.34 in September, up 3.32 points month-on-month and down 34.29 points year-on-year. The sales of building materials and home furnishing stores above designated size in September were 99.213 billion yuan, up 14.97% month-on-month and down 15.30% year-on-year; the cumulative sales from January to September 2022 were 945.874 billion yuan, up 20.35% year-on-year.
According to the Industry Research Department of China Building Materials Circulation Association, September is the traditional peak season for the national building materials and home furnishing market. The consumption demand for building materials and home furnishing should have a large-scale seasonal rebound in the peak season, but the epidemic spread in some areas, and some temporarily closed stores. The epidemic prevention and control has also suspended home installation, which has caused the consumption demand for building materials and home furnishing to shift later. BHI rose slightly by 3.32 points month-on-month, and sales of building materials and home furnishing stores above designated size increased by 14.97% month-on-month, which was less than expected.
Judging from the sub-indices of BHI, the "popularity index" this month was 87.85, down 42.78 points month-on-month and 186.96 points year-on-year, ranking first in month-on-month declines. According to reports, in September, the autumn is crisp, and major building materials and home furnishing stores and brands will also attract consumers to enter the store through various promotional activities. In some areas, the spread of the epidemic has affected consumers' willingness to enter the store. Echoing the "Popularity Index", the "Purchasing Power Index" this month was 104.13, up 43.22 points month-on-month and 64.83 points year-on-year, ranking first in the month-on-month increase.
According to the China Building Materials Circulation Association, the two have formed a contrast of "seeing less and buying more", which shows that consumers' willingness to spend in peak seasons is still strong, and the rigid consumer demand for building materials will not disappear due to the impact of the epidemic. In the future, with the reduction of the impact of the epidemic and the continuous efforts of various consumer promotion policies, the consumer demand suppressed by the epidemic will still be released. It is recommended that the national building materials and home furnishing enterprises strengthen their confidence, promote the high-quality development of the home furnishing industry, and grasp the huge potential of county consumption.