Market demand forces the furniture industry to evolve from "small, scattered and chaotic" to concentrated brands
On the one hand, leading companies continue to improve the level of intelligence and automation. After the increase in production efficiency, they have great advantages in scale. They will give consumers better choices, better experience, and even better quality, cost-effectiveness, logistics and after-sales services. Old standards that can change the industry. On the other hand, furniture factories with backward production capacity will gradually fail to keep up with market demand. Insufficient production capacity, unable to be intelligent, production operations mainly rely on labor, high cost, high error rate, and the final cost performance will inevitably not keep up. The inherent market may be eroded by brand companies step by step.
We have seen that after experiencing the impact of the epidemic, leading companies are still making various investments, all kinds of "big money", and orders are gradually recovering. They have given the market a lot of confidence.
The voice of the small factory group is getting weaker and weaker, and it is struggling to survive under various pressures including environmental protection.
The home appliance and ceramic industries, which are similar to furniture, have successively passed the stage of brand concentration. It takes time to observe whether the concentration of furniture brands will increase significantly.
Especially in the case of sudden changes in the external environment this year, whether the industry will undergo a major reshuffle and two-level differentiation will be an important market focus in the second half of the year.
