In the first half of this year, the refurbishment business of existing houses continued to boom, and the demand for new environmentally friendly home building materials was also growing. Recently, data released by the China Building Materials Circulation Association showed that in the first half of 2022, the cumulative sales of building materials and home furnishing stores above designated size reached 637.171 billion yuan, a year-on-year increase of 32.47%. Under the influence, it still shows full development resilience.
Buying "new" is not as good as refurbishing, and the refurbishment business of existing houses is gradually growing
Compared with the slowdown in the growth of new houses and the decrease in transaction volume, the business of existing houses has increased in recent years, and the renovation of old houses is becoming an important market for home improvement companies in the future.
"Our house is a second-hand house bought in Changsha Pioneer East Bund 5 years ago. Some lines are showing signs of aging, and a few pieces of the wall skin have fallen off. All renovations were carried out through Oupai Home Furnishings, and the home was replaced with a simple style. It feels decent and generous, and my family and I are very satisfied." Ms. Wu, a citizen, said that the cost of renovating an old house is cheaper than buying a new one, and it can improve the quality of life.
The person in charge of a decoration company in Changsha introduced, "Our company's stock house business accounts for more than 30%. In terms of area, it is mainly concentrated in just-needed units of 90-120 square meters, and more than 90% are fully furnished. In When there are many new buildings and a high proportion of new house transactions, the business performance is not obvious. In recent years, with the decrease in the transaction volume of new houses in Changsha, the business of existing houses has become prominent.”
"There are 300 million existing houses in China, and about half of them are in need of redecoration. This market space is very large." Qin Zhan, president of China Building Materials Circulation Association, said that with the continuous release of demand for improved home furnishing, building materials and home furnishing The market share dominated by the refurbishment of existing houses is also gradually increasing.
According to data from the National Bureau of Statistics, a total of 12.6 billion square meters of commercial housing were completed from 1998 to 2020, accounting for 40.6% of the current urban housing stock. Considering only the stock houses of more than 10 years, the demand for renovation and renovation released by them is considerable.
Industry insiders pointed out that under the current situation of consumption upgrading and the continuous release of demand for improved home furnishing, the market share of building materials home furnishing dominated by the re-decoration (secondary, third, etc.) of stock houses is gradually increasing, indicating that the building materials home furnishing market industry and new houses are gradually increasing. The correlation of the market is gradually weakening, and the refurbishment market of stock real estate will become the main force driving the growth of my country's building materials and home furnishing market in the future.
To meet the needs of health, more companies are pushing for new environmentally friendly home building materials
Zero formaldehyde wall paint, air purifiers, energy-saving lamps... With the continuous increase of consumers' health concept and green expectations, health and environmental protection have become consumers' general requirements for the home environment. In the first half of the year, more and more enterprises in Changsha continued to make efforts in environmental protection building materials, and launched various environmental protection boards, environmental protection coatings and environmental protection furniture.
This year, Hunan Provincial Center for Disease Control and Prevention and Hunan Meidi Decoration jointly released the "Hunan Province Home Improvement Environmental Protection White Paper", and Meidi Decoration also launched the "Ecological Housing" project. Before decoration, the noise, light, air, Professional testing services for 6 major items of water quality, circuit and structure.
Jinhuang Decoration has also launched a new revolutionary product - "green decoration". It relies on the "main and auxiliary material green material system", which includes "multi-effect reinforcement agent for walls", "anti-mildew and antibacterial putty for interior walls", "blue sky porpoise water-based diatom mud", "nano silicon thermal insulation materials" and other new materials. application.
In addition, Famous Craftsman Decoration has developed a complete environmental protection public welfare dust-free construction process system: woodworking dust-free sawing environmental protection process, wood production factory edge banding on-site production environmental protection process, E0 level environmental protection putty process, etc.
"In the second half of the year, national building materials and home furnishing enterprises should focus on consumer demand, grasp the upgraded consumption increment, and promote the industry to develop in a high-quality direction with continuous optimization of the structure and increasingly rich formats." China Building Materials Circulation Association suggested that building materials and home furnishing enterprises are currently Under the normalization of the epidemic situation, we should conform to the development trend of consumption upgrading, transform and upgrade in the direction of digitization, smart retail, and sinking markets, so as to meet consumers' needs for green, environmental protection, safety, health care, and smart home building materials.