"The national blockboard looks at Guangxi, and Guangxi's blockboard looks at Liuzhou." In Liuzhou, a famous industrial city, the forestry industry is no less so. In 2021, the city's output of wood-based panels will reach 9.675 million cubic meters, of which the output of blockboard and ecological panels will be 4.6035 million cubic meters, accounting for more than 85% of Guangxi and more than 25% of the country. Liuzhou City has become the processing and sales center of blockboard and ecological boards in Guangxi and even the whole country.
The forest processing industry is an advantageous traditional industry in Liuzhou. In 2021, the city will complete a total forestry output value of 73.070 billion yuan, of which the secondary industry will complete 40.298 billion yuan. The output value of wood processing is 36.989 billion yuan, accounting for 91.8% of the secondary forestry industry and 50.6% of the total output value of the forestry industry.
In recent years, relying on the advantages of forest resources, Liuzhou has vigorously cultivated and developed modern forestry with the forestry industry as the main body. The forestry economy has been steadily improved, the industrial structure has been continuously optimized, and a 100 billion forestry industry system with the forestry industry as the main body has been initially formed, which is quite Liuzhou characteristics.
As a famous industrial city in Liuzhou, the green powerhouse of forest products processing is emerging. By 2025, the city will sprint to 100 billion yuan in output value.
By 2025, Liuzhou's forest processing industry will sprint to 100 billion yuan in output value
Liuzhou is rich in forestry resources, and the forest area accounts for 68.4% of the city's land area. It has unique conditions for the development of modern forestry. The picture shows a large number of fir trees in the surrounding area entering the processing enterprises in Rong'an County.
Improve the construction of the park and strengthen the support of science and technology
Liuzhou is rich in forestry resources, with forest land accounting for 68.4% of the city's land area, including 14.456 million mu of commercial forest. The area of cedar trees in the city is 6.305 million mu, the area of pine trees is 969,000 mu, and the area of eucalyptus trees is 3.552 million mu. The city's total stock of standing trees is 88.39 million cubic meters, ranking fourth in the district, with an annual growth rate of 20%. In Luzhai County alone, within a radius of 100 kilometers, the annual available forest resources amount to 4.8 million cubic meters, and the conditions for the development of modern forestry are unique.
In the production workshop of Sanyou Wood Industry Co., Ltd. in Rong'an County, workers are skilled in operating machines, and sheets of ecological boards flow out of the production line like running water. After stacking to a certain amount, no manual operation is required, and the plate passes through the smart car track and automatically enters the next process. From wood to board, more than 20 processes are carried out without manual handling or forklift handling, all of which are run on rails in the workshop, saving a lot of manpower and space.
Sanyou Wood Industry was founded in April 2004. It took the lead in relocating from the old factory area to Rongan Xiangshan Ecological Industrial Park, investing 40 million yuan to carry out technical transformation and upgrading of production lines. The intelligent production line was completed, and the production capacity increased from 4,000 sheets per day to 10,000 sheets per day.
Liuzhou City proposed to strengthen the construction of scientific and technological innovation platforms, accelerate the construction of forestry scientific and technological achievements transformation service platforms, and encourage forestry industrial parks and enterprises to set up technology research and development centers. Accelerate the establishment of a technological innovation system with enterprises as the main body and the combination of production, education and research, accelerate the elimination of backward processes, technologies and equipment in existing forestry enterprises, encourage enterprises to carry out technological transformation, improve the level of enterprise technology and equipment, and promote modern scientific and technological means to production. Enterprises use new technologies, new processes and new materials to produce high-level and high-quality products.
At the same time, strengthen personnel training, actively promote further cooperation between forest products enterprises and relevant universities and research institutes, and promote the construction of innovative forestry science and technology talents, specialized talents in key fields and professional and technical personnel in grass-roots forest areas. Improve the talent training system from research and development, production to management, and provide skilled industrial technical workers, scientific research personnel and management personnel who can adapt to modern forestry production for the development of the forestry industry.
Introduce talents urgently needed for the development of modern forestry industry, encourage all units to rely on forestry industry projects, adopt joint research, project consultants, technical consultation and other methods to introduce and recruit high-level forestry industry leading talents and urgently needed talents in a planned way. Support scientific and technological personnel to bring scientific and technological achievements to establish enterprises in forest areas and forest farms, encourage "capable people" with operating ability to lead the establishment of industries, and drive forest area employees to carry out mass entrepreneurship.
In February 2022, Guangxi Guizhong (Luzhai) Modern Forestry Science and Technology Industrial Park was selected as the National Forestry Industry Demonstration Park. With the accelerated construction of Guangxi (Luzhai) Guizhong Modern Forestry Science and Technology Industrial Park, Rongan Xiangshan Ecological Industrial Park and other parks, the basic supporting facilities have been gradually improved, attracting a number of leading enterprises to settle in the park.
Liangyou Wood, Qiansen Group, Millennium Boat Group, and domestic leading enterprises such as "Forest Star" and "Dayishu" among the four major brands of Chinese cultural flooring have all settled in Liuzhou, and their industrial competitiveness has gradually increased. With a group of leading enterprises settling in the park, a forestry industry system with a relatively complete chain is being built.
There are 2 key leading enterprises in the modern forestry industry at the national level, 21 at the autonomous region level, 44 at the municipal level, and about 150 enterprises above designated size in Liuzhou, which further highlights the scale agglomeration effect. In addition, as an important industrial town in Guangxi, Liuzhou has a relatively developed manufacturing industry, which can continuously supply intelligent equipment and supporting conditions for the transformation and upgrading of the forestry industry, laying a solid foundation for the high-quality development of the forestry industry.
By 2025, the city will build 5 key forestry industry parks led by leaders, complete chains and intensive development, and create 15 autonomous region-level demonstration parks. Build a timber distribution market and e-commerce platform, gather wood resources in the southwest, the whole country, and even international, and build the city's forest products trading center.
By 2025, Liuzhou's forest processing industry will sprint to 100 billion yuan in output value
Some wood processing enterprises in Liuzhou have undergone technological upgrading, intelligent production, improved the level of enterprise technology and equipment, and used new technologies, new processes and new materials to produce high-level and high-quality products.
Implement brand engineering to enhance product value
On March 30, 2022, the Guangxi Wood Network Industry Internet Trading Platform was launched in Liuzhou City. Lu Gaofei, secretary-general of the Liuzhou Forestry Industry Association, said that the successful launch of the platform is to redefine Guangxi's board standards and reconstruct the ecology of Guangxi's wood industry. The association has brought together a group of private entrepreneurs, eager to work together to build an independent brand of Guangxi plate.
Zhou Hongfei, general manager of Rongshui Hongfei Wood Industry, is a native of Jiangsu and has participated in the creation of many major domestic board brands. More than 10 years ago, he came to Rongshui, Guangxi, and was immediately attracted by local high-quality resources. In his opinion, it is very unusual for Guangxi sheet to have no own brand.
When it comes to brand added value, Zhou Hongfei has a deep understanding. At present, many sheet metal processing enterprises in Liuzhou are mainly "OEM" for several well-known brands, that is, the production of sheets is affixed with big brand labels, and the "hard work" is earned for the processing of large enterprises. The profit for each sheet produced is often only a few yuan. However, the price of a brand label is more than double the profit of the board. Insiders joke that selling a piece of paper the size of a slap is more profitable than selling a large board.
In recent years, Zhou Hongfei has made great efforts to build Guangxi's own brand Dinger International, which has become well-known and is welcomed by domestic and foreign brand custom home furnishing companies.
For a long time, Liuzhou City has cultivated and expanded a number of potential local enterprises, focusing on wood deep processing, furniture manufacturing, bamboo product processing and other industries. A group of leading forestry enterprises above the municipal level with good growth potential and strong driving ability, such as Guangxi Zhuangxiang Wood Industry Co., Ltd., Guangxi Hongsen Furniture Manufacturing Co., Ltd., etc., have grown into leading enterprises in the industry. In terms of forest product processing capacity, development of marketing market and brand building, etc., it will be supported from policies, funds and projects, so that it can quickly become bigger, better and stronger. At the same time, relying on investment promotion, a group of powerful green furniture leading enterprises will be introduced to drive the enhancement of the scale and strength of Liuzhou's furniture industry.
In the next step, Liuzhou will speed up the construction of a standard system for advantageous and characteristic forest products, and encourage leading enterprises in forestry industrialization to participate in the formulation of industry production standards. Support leading enterprises to carry out certification of quality management system, environmental management system, occupational health and safety management system, etc., and expand the coverage of forestry quality certification. Accelerate the cultivation of green high-end brands of modern forestry. The government departments have focused on the development of the brand with the relevant policies on product quality, technological innovation, new product development, energy conservation and environmental protection, and high-tech, and formed a supporting policy system to encourage the city's leading forestry enterprises to apply Register China's well-known trademarks, geographical indications of forest products, well-known trademarks of autonomous regions and famous-brand products, and commend and reward the leading enterprises that have obtained the titles of famous-brand products and famous (well-known) trademarks at or above the municipal level, and the municipal, county and district governments. Implement the famous brand building project of key products, establish a famous brand product cultivation directory according to the existing conditions, and cultivate by echelon; guide enterprises to improve brand awareness, increase brand investment, and enhance the core competitiveness of the brand through technological innovation, product innovation, and marketing innovation. For brands with certain influence, such as "Zhuangxiang", "Zhiguang", "Xiliu-Yuanmu Family", etc., support key building and strive to create international brands.
Build high-end industry and advance into green home
Liu Mingzi, general manager of Guhong Wood, inherited his father's business and entered the wood processing industry for 12 years. He is very optimistic about the prospects of the high-end green home furnishing industry. The production line will be introduced in 2019 and put into production in 2020. In front of the home showroom, he placed a "Endeavour Cow" assembled with panels to demonstrate the plasticity advantages of his panels. He believes that from wood to plank, to high-end green home furnishing, the overall quality has been comprehensively improved, forming a "closed loop" of the industry, which can make better use of Liuzhou's high-quality resource advantages.
A few years ago, Tang Shengrong, deputy general manager of Great Forest Wood, customized a set of wardrobes, and the raw materials were local ecological boards. He calculated an account, the board was processed into household products, and the profit more than doubled. He said that in those days, Sichuan furniture "brought a group out of the mountains" and made the three giants of domestic custom furniture today. Guangxi has such a good resource advantage, why there is no complete industrial chain of high-end green home furnishing, and it only stays in the primary stage of selling sheet metal products.
The voice of private entrepreneurs, relevant departments attach great importance. In 2019, the autonomous region issued the "Notice of the Three-Year Action Plan for the High-Quality Development of Guangxi's Modern Forestry Industry (2019-2021)", positioning Liuzhou's forestry industry development as a key wood floor production base, eucalyptus rotary-cut veneer production base, and panel furniture. Processing base and trading center, as well as wooden door production base.
In 2020, the Department of Industry and Information Technology of the Autonomous Region issued the "Notice on Several Measures to Accelerate the Development of Guangxi's High-end Green Home Furnishing Industry" to further extend the forestry industry chain in the region and promote the quality and upgrade of modern forestry. Among them, Luzhai Forestry Industrial Park received 10 million yuan from the autonomous region's high-end green furniture industry development fund, three companies including Huatai Furniture received 1.5 million yuan, and Rongan Rongjia Company's technological transformation project received 500,000 yuan. In the same year, Liuzhou City, in combination with its own forestry development characteristics, issued the "Several Measures for Liuzhou City to Promote the Development of the Furniture Processing Industry". It plans to increase investment in research and development, improve the industrial chain, and guide enterprises to enter the park. , focusing on the development of panel furniture, office furniture, mahogany furniture, wooden floors, wooden doors and windows, custom home furnishing, etc. Among them, the city's financial support is 410,000 yuan for the Rongshui Chenyang Konoye fir ecological board automation and intelligent complete set of equipment and ERP system, and 520,000 yuan for the semi-automatic production line project of Ruisen Wood's Xiangshan ecological board.
As the autonomous region and Liuzhou successively introduced support policies to promote the development of high-end green home furnishing industry and promote the development of home furnishing processing industry, the transformation and development of the city's forestry and wood processing industry to green home furnishing industry was promoted. Under the strong guidance and support of policies, Liuzhou has laid out the development of customized home furnishing, solid wood home furnishing, wood floor substrate, rotary cutting machinery, home furnishing accessories (veneer paper and glue, etc.) and other industries. The forestry industry chain is more complete and functions are more complete.
In 2021, Liuzhou City issued the "Overall Plan for Liuzhou Concentrate on Focusing on Industry, Doing Hard, Cultivating and Expanding New Kinetic Energy (2021-2023)", proposing "accelerating the construction of Guangxi Guizhong Modern Forestry Science and Technology Industrial Park, and striving for the forestry industry to reach 100 billion yuan. Industry-level advancement”, and established a professional leading group for wood processing, the office is located in the Bureau of Industry and Information Technology, and the development of forest products industry ushered in a new period of strategic opportunities.
In the same year, the city's furniture manufacturing enterprises have an annual production capacity of more than 800,000 sets/piece, an annual output of about 500,000 sets/piece, and an annual output value of more than 1 billion yuan. Brands such as "Liang" and "Xiliu-Yuanmu Family" have begun to take shape.
By 2025, Liuzhou's forest processing industry will sprint to 100 billion yuan in output value
As the autonomous region and Liuzhou successively introduced support policies to promote the development of high-end green home furnishing industry and promote the development of home furnishing processing industry, the transformation and development of the city's forestry and wood processing industry to green home furnishing industry was promoted. The picture shows the high-end green home showroom of Guhong Wood.