Dekor And Other Home Furnishing Brands Are Selected As 2021 Asian Brand 500

Dekor and other home furnishing brands are selected as the top 500 Asian brands in 2021

The "Asian Brand Conference" hosted by the World Brand Lab was held in Shanghai on September 23. The 2021 "Top 500 Asian Brands" rankings were released at the meeting. This is the 16th time that the World Brand Lab has evaluated the influence of Asian brands. A total of 500 brands from 19 countries and regions have been selected.

According to incomplete statistics from Sohu Focus Home, there are 12 pan-furnitures including BNBM, Marco Polo, Jiumu, NVC Lighting, Asia Tile, Huida, Bode, Chivas, Meikemeijia, Debang Lighting, Yihe Doors and Windows, etc. The brand was selected on the list. Among them, Marco Polo, Meikemeijia, Debang Lighting, and Yihe Doors and Windows are the new brands on the list this year.



Among the home furnishing brands on the list, BNBM Group ranked 152nd, moving up 4 places, and once again ranked among the top three Asian building materials brands. Dekor Group ranks 298 on the "Top 500 Asian Brands" list, which is the fifth consecutive year that Dekor has been ranked among the "Top 500 Asian Brands". As the No. 1 brand in the Asian sanitary ware industry, Jiumu has been among the top 500 Asian brands for the fourth time. NVC Lighting ranks 368th and is the only lighting brand in the lighting appliance industry in Asia to be selected for two consecutive years! Asia Tile, ranked 369th, has been on the list for the sixth consecutive year, and ranked second among the ceramic tile brands on the list. Ranked 371th Huida Sanitary Recognition of the international influence of the "Da" brand. Debang Lighting ranked 456th. This is another award that Debang Lighting has won after being awarded the “Top 500 Asian Brands” in 2019 and the “Top 500 Most Valuable Brands in China” in 2020.

The criterion of "Top 500 Asian Brands" is the brand's Asian influence, which refers to the brand's ability to open up the market, occupy the market and make profits. The basic indicators used by the World Brand Lab to evaluate the influence of Asian brands include "market share", "brand loyalty" and "Asian leadership".



A total of 19 brands from 19 countries and regions were selected in the Top 500 Asian Brands. China (including Hong Kong, Macao and Taiwan) selected 212 brands, accounting for 42.4% of the Top 500 Asian Brands. Among them, 166 brands from Mainland China are on the list. Last year there were 8 more; 24 and 21 brands were selected in Taiwan and Hong Kong respectively, and 1 brand was selected in Macau. Japan has 134 brands selected, accounting for 26.8% of the top 500 Asian brands; South Korea has 50 brands selected.

In the 2021 "Top 500 Asian Brands" list, Toyota continued to top the list, and State Grid and Industrial and Commercial Bank of China ranked second and third respectively. Haier, Tencent, and Samsung ranked second. The top 10 on the list were taken by China, Japan and South Korea. Among them, Mainland China accounted for 6 seats, Japan accounted for 3 seats, and South Korea accounted for 1 seat. Compared with last year, the top 10 list has not changed much.

The top 100 on the list are still mainly concentrated in China and Japan. Among them, there are 43 brands in mainland China and 38 Japanese brands. China (including Hong Kong, Macao and Taiwan) has made 44 brands in the top 100, which is the same as last year, and the performance is relatively stable.

In the "Top 500 Asian Brands" in 2021, there are 38 new brands on the list, distributed in 8 different countries or regions. Among them, the 19 new brands on the list in mainland China are Hegang, Weichai Power, Industrial Bank, China Communications Construction, Kaos, China Bank, BOE, Marco Polo, Haitian, Skyworth, China Metallurgical, Li Ning, and Micromax Leading brands in the Chinese industry such as Jia, ZTE, Goodaymart Supply Chain, Debang Lighting, Century Edge Jewelry, Fenjiu, Yihe Doors and Windows.