Around the business of "home", companies in the pan-home industry chain are performing more and more cross-border dramas.
Enterprises in ceramic sanitary ware, building materials, decoration, furniture, home textiles and other industries have reached the same goal by different routes, and the industry boundaries have become blurred.
This phenomenon was even more obvious in July this year and at the two major exhibitions that recovered after the epidemic. At the national building material industry's weather vane construction expo, "home improvement" was popular; Fried chicken seems to have wide application scenarios and a promising future.
★ New furniture materials bring new style to the industry
In the history of the furniture industry, “new materials” often lead to new design styles and give consumers a different experience.
Wood, as the oldest and most commonly used material for furniture production, has always been enduring, and it has also established consumers' general knowledge of furniture materials. In addition, glass, metal, plastic, stone, leather, cloth, etc. are also commonly used mixing materials for furniture.
Based on the emphasis on environmental protection, as well as the pursuit of material performance and cost-effectiveness, new furniture materials are introduced. In recent years, the newly developed technical fabrics, super-transitional leathers, aluminum materials and rock slabs of upholstered furniture have been applied in a small range of furniture scenes. It can be said that each material has the attribute advantages of each material, and each material has the best application space and market for each material.
However, although there are many new materials, the mainstream furniture is still wood furniture (solid wood, board), and furniture using new materials such as all-aluminum furniture has not yet been popular in the market.
★ The "rock board" praised by the industry
Slate has become popular in the industry in 2018, and it still properly occupies the "C" position in the ceramic industry. According to incomplete statistics, there were nearly ten domestic rock slab production lines at the end of 2018, and companies continue to join the rock slab production camp.
Since the birth of the rock slab material, many ceramic companies have taken a fancy to its broad application prospects in large homes. In recent years, we have discovered that after being used as floor and wall decoration materials, rock slabs have also been used in kitchen and bathroom scenes, such as kitchen countertops, cabinets above and below the stove, bathroom sinks, wash basins, and bathtubs.
Of course, Tao Qi is not satisfied with the application of rock slabs in the kitchen and bathroom. They are pushing rock slabs into the living room, dining room, and bedroom spaces. Dining tables, coffee tables, desks, conference tables, TV countertops, and even wardrobes and bookcases made of rock slabs are often refreshing. Ceramics companies also claim that slate can enter the field of high-end furniture.
The application scenario of large home furnishings has become a kind of exploration and attempt for ceramic enterprises to seek a larger and broader market application space. At the Foshan Ceramics Fair in July, furniture companies, custom home companies, and rock slab processing companies held a supply-demand matchmaking meeting, which shows the initiative and determination of rock slab companies to enter the furniture field.
